mm2 Entertainment (a wholly-owned subsidiary of mm2 Asia Ltd.) has entered into a format license agreement with Talpa Global B.V. (‘Talpa Global”) to acquire the exclusive licensed rights to produce and broadcast The Voice, Talpa’s flagship talent format, for the Singapore/Malaysia version.
First aired in The Netherlands in 2010, The Voice is currently being watched on every continent, attracting more than 500 million viewers. It has over 55 million Facebook fans and more than 10 million Twitter followers. The Voice and The Voice Kids have close to 8 billion YouTube views and over 12 million subscribers worldwide.
Maarten Meijs, Managing Director of Talpa Global, said: “The Voice continues to prove its universal appeal, with the focus on positivity being the differentiating factor that speaks to audiences around the globe. Currently airing in over 180 countries with close to 70 local productions, a very rare accomplishment in today’s television landscape, we’re incredibly proud that The Voice has reached yet another new territory and believe the format will be a fantastic hit in Singapore and Malaysia.”
mm2 Entertainment, producer of hit movies such as the highly successful Ah Boys To Men franchise and online singing competition Hear Me Sing, will produce the Singapore/Malaysia version of The Voice in Mandarin. This is the first time a single version of the format is produced for two territories.
“We’re pleased and really excited to have acquired The Voice for Singapore/Malaysia,” said Melvin Ang, CEO, mm2 Asia. “Given the strong historical and cultural bond between the two countries, the Singapore/Malaysia version is a great way to extend this iconic format to this part of the world. Through the show, we’re also looking to unearth fresh acting and singing talents for our diverse range of movies and entertainment platforms.”
The Singapore/Malaysia version of The Voice is scheduled to air in 2017.
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