Vividthree to Develop "Train to Busan" Virtual Reality Tour Show
- mm2asia
- Mar 12, 2018
- 2 min read
Vividthree enters into binding term sheet with Contents Panda, intellectual property (“IP”) rights owner of “Train to Busan” to develop virtual reality tour show for the film
SINGAPORE, 12 MARCH 2018 – Vividthree Productions Pte. Ltd. (“Vividthree”, a subsidiary of mm2 Asia Ltd.) entered into a binding term sheet with the IP rights owner of “Train to Busan”- Contents Panda (a subsidiary of NEXT ENTERTAINMENT WORLD, “NEW”) on 6 March 2018, to develop a virtual reality tour show based on the highest grossing Korean film in Singapore.
CEO of Vividthree, Mr. Charles Yeo, said: “We are incredibly honoured to be able to work with our Korean partner- Contents Panda, to create a virtual reality tour show for ‘Train to Busan.’ We had the idea because we believe ‘Train to Busan’, a film that has mesmerised audiences in Asia and beyond, deserves to be adapted into a multisensory format, allowing fans of the film to experience the zombie apocalypse action thriller in virtual reality. I personally am a big fan of the film, and our team is most excited to let everyone interact closely, and create intimate memories with the characters, setting and story.”
Mr. Kim Jae-min, President of Contents Panda said, “I think that this is one of those cases that show how one well-made film has the scalability to be developed into various forms. I am very excited to meet the fans of ‘Train to Busan’ from all over the world through this new channel of experience.”
The Korean box office success raked in more than USD$140million in ticket sales globally, in over 160 countries. Moreover, it has been picked up by Gaumont for the English remake.
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